This was a prticlularly inetresting project for us; what began purely as a web project soon expanded into the full blown branding exercise, including above the line and associated collateral.
All too often, especially here in Malaysia, there seems to be a belief that the web is the last, and indeed least important, piece of the marketing mix, and therefore cannot possibly have any bearing or influence on anything else.
Our mission is to convince our clients otherwise. A brand can start with any piece of communication - a brochure, a leaflet, a TV ad, or a web project.
What we set out to do here was allay a number of misconceptions regarding Islamic banking (it’s only for Muslims, it’s mysterious, it’s expensive). Strategically we wanted to express some core themes within Islamic Banking, such as the concept of shared risk and reward.
Hence the positioning "Share."
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